Design artifacts for creatisoul.com (staging cs.csoul.cloud) — the SEO/AEO growth build.
Teal + orange --csm-* palette, Plus Jakarta Sans / DM Sans.
The new information architecture: Website Design & Development ★ flagship, SEO & AI Search, the new Lead Journey System pillar, 4 audience doors (builders / brokers / contractors / interior designers), visualization folded in as a capability. Zero retirements — fold, don't delete.
★ v7 reposition · pick the hook① Engineered + AEO graft ("Websites that rank, load in under a second…" — REC) · ② AEO-first ("When buyers ask Google — or ChatGPT — the answer should be you.") · ③ Lead-machine ("Your website should be your hardest-working salesperson.").
★ v7 reposition · the anchorThe rebuilt home: hero → direct answer → GCR proof band (3.1× · 0.9s · 100%) → the 3-leg promise (built fast & custom / found everywhere / leads that convert) → services grid → 4 industry doors → showcase → case studies → process → honest FAQ → lead form.
★ v7 reposition · new product pillarThe named lead product: capture → pipeline & statuses → instant notifications → follow-up sequences → reporting. Built on our platform, customized per client — not self-serve SaaS. iMove Global as the proof.
★ v7 reposition · new audience doorThe contractor door: construction company website + local SEO ("contractors near me" + AI answers) + the Lead Journey System for enquiry follow-up. Global Construction as the proof.
★ v6 services expansion · 2026-06-25 · REVIEWThe home with the new audience-led navigation: a Services overview menu + dedicated For builders and For channel partners mega-menus (all curating the same canonical pages). AI-viz stays the flagship hero; the "what we do" section now shows the grouped 7-pillar overview.
★ v6 services expansion · the IAThe whole information architecture: the 3-menu nav model (Services / For builders / For channel partners), the 7 pillars → spoke clusters with P1/P2/P3 phasing + routes, and what changed from v4 (split Websites/SEO, net-new SEO/Google-Ads/Social pillars).
★ v6 services expansion · pillar exampleHow an expanded service page looks: the Websites pillar hub with its spoke cluster (builder / broker / project microsite / landing pages / listing portal / redesign), the "built to rank" edge, the GCR portal proof, and the SEO-pillar boundary.
★ v5 reposition · 2026-06-24 · REVIEWThe new IA: leads with the AI-visualization wedge, asks small (individual pieces), full launch as where it grows. Services (Project Visualization ★ · Ad Creatives · Project Website & SEO · Full Launch) × Who-we-help (Builders / Channel Partners). With a NEW / RE-AIM / RETIRE→308 change legend.
★ v5 reposition · pick the hookThree hooks stacked to choose from: ① First Show, Then Build ("we film your project before it's built" — recommended) · ② Sold Out Before the Launch (demand/velocity) · ③ Already Home (the recurring-cast, emotional pole). Each with a one-line rationale.
★ v5 reposition · the anchorThe rebuilt home on the v3 "B-Led Blend" look: wedge hero → direct answer → showcase strip → 3 services + Full Launch → builders/channel-partners split → "cinema, not clip-art" edge → process → full-launch teaser → 4 case studies → honest FAQ → lead form.
★ v5 reposition · flagship serviceThe flagship: walkthrough / lifestyle / cinematic films of the not-yet-built project. Deliverables grid, "cinema not clip-art" edge, "your films do triple duty" cross-sell, process, honest FAQ, sample-film CTA.
★ v5 reposition · audience doorThe builders door: "sell the pre-launch before you build" hero, the pre-launch problem, the 3 services framed for builders, "start with one piece" reassurance, delivered-work proof, builder FAQ, channel-partner cross-link.
Design directions · 2026-06-18 · pick oneThree premium directions for the bold refresh (same Blueprint palette + identical copy): A — Editorial Authority (Fraunces display serif), B — Modern Confident (Bricolage Grotesque, Linear/Vercel energy), C — Crafted Technical (Space Grotesk + drafting craft). Fixes the thin H1, redesigns the nav, adds graphic depth. Compare & choose.
IA v3 · current proposalThe 2026-06-18 reframe: two-axis model — a Services menu of 4 capability lines (SEO topmost · Meta ad creatives · website design & dev · Google Ads) crossed with an Industries menu of real-estate pages by audience segment. Reverses the single-service Meta reposition; keeps /work + Studio.
IA v2 · superseded by v3Three development phases (essential → expansion → topical authority): real-estate pillar, builder/realtor audience hubs, 8 spokes, tools & calculators, resource library, blog queue, link-equity rules.
Foundation · v2 “drafted by hand”The handcraft revision: warm paper field, sheet chassis with chamfered corners + title blocks, dimension lines, rubber stamp, revision cloud, margin notes, misregistered-ink hovers, drafted icons, cyanotype stages. (v1 archived for comparison.)
Template 1 · v3 — built from the systemComposed entirely from the approved design system: paper field, sheet cards with title blocks, drafted icons, revision cloud on the flagship, dimensioned stats, margin notes, the stamp, two cyanotype stages.
Template 2 · ready for reviewThe "real estate digital marketing agency" money page: engagement cover-sheet hero, direct-answer block (AEO), 8 spoke cards + audience links, 5-step process, published pricing sheets, results, guides, 7-question FAQ.
Template 3 · ready for reviewPersona money page: phase-plan Gantt hero (pre-launch → possession), builder pains, the 4-phase playbook, builder spokes, proof + stamp, ungated tools, GDV-math FAQ.
Template 4 · ready for review"Real estate SEO services": drafted Google-SERP hero with AI Overview citation, 6 deliverable sheets, first-90-days timeline, the 91%-invisible cyanotype band, published retainer pricing, honest FAQ.
Template 5 · ready for reviewThe reading template: byline title-block, sticky TOC + lead-magnet rail, §-numbered serif H2s, cost table, "here's the math" sheet, verdict line, FAQ, author box (E-E-A-T).