Updated 2026-06-10 after the destination-hub reframe: not just SEO landing pages — the go-to place for
realtor & builder digital-marketing teams (strategy, ideas, tools, templates, data). Vertical architecture,
real-estate-weighted. Three development phases. Source of truth: docs/seo/sitemap-v2.md +
keyword-map-real-estate.csv.
Foundation + pillar + 2 audience hubs + 8 spokes + GCR case study + 6 P1 posts + 2 calculators + hubs for tools/resources.
Volume-validated drill-downs + lead-magnet engine (templates/checklists) + ad swipe library + first comparison + keyword-finder tool + 8 P2 posts.
Answer every question in the question bank · annual benchmark report · city pages · glossary · AI generator tools · refresh cycles.
Lead capture ships before any traffic page. /services/web-development pitches the stack: custom Next.js + Payload CMS + built-in lead capture & management + Core-Web-Vitals performance.
New in v2: audience hubs for builders and realtors — persona pains → per-service sections →
persona proof → persona tools/resources → FAQ → lead form. Drill-downs parent to their hub (breadcrumbs go
4 deep; URLs stay ≤3 segments at /industries/real-estate/<slug>).
Tools are fully usable without signup; email is optional for the PDF report (warm-lead capture). Resources are lead magnets: page + email-gated download. Every commercial page embeds one relevant tool/resource CTA.