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Sitemap v2 — creatisoul.com

Updated 2026-06-10 after the destination-hub reframe: not just SEO landing pages — the go-to place for realtor & builder digital-marketing teams (strategy, ideas, tools, templates, data). Vertical architecture, real-estate-weighted. Three development phases. Source of truth: docs/seo/sitemap-v2.md + keyword-map-real-estate.csv.

~41Phase 1 pages
2audience hubs (builders / realtors)
1 + 10pillar + spokes (launch ★ + luxury new)
2 → 4tools (calculators first)
3resource types: templates · ad library · benchmarks
PH1 essential PH2 expansion PH3 topical authority ★ OPEN FIELD no agency competition 🔒 volume-gate needs DataForSEO confirmation HUB listing/navigation noindex

PH1 Essential

~39 pages

Foundation + pillar + 2 audience hubs + 8 spokes + GCR case study + 6 P1 posts + 2 calculators + hubs for tools/resources.

Done when: every Tier-1 commercial intent covered · lead capture on every page · calculators live

PH2 Expansion

~25–30 pages

Volume-validated drill-downs + lead-magnet engine (templates/checklists) + ad swipe library + first comparison + keyword-finder tool + 8 P2 posts.

Done when: resources engine running · drill-downs validated & live · swipe library v1

PH3 Topical authority

systematized

Answer every question in the question bank · annual benchmark report · city pages · glossary · AI generator tools · refresh cycles.

Done when: question-bank coverage complete · benchmark report shipped · vertical #2 gate opens

Foundation & conversion layer all PH1

Lead capture ships before any traffic page. /services/web-development pitches the stack: custom Next.js + Payload CMS + built-in lead capture & management + Core-Web-Vitals performance.

Real-estate cluster pillar + audience hubs + spokes (PH1) · drill-downs (PH2)

New in v2: audience hubs for builders and realtors — persona pains → per-service sections → persona proof → persona tools/resources → FAQ → lead form. Drill-downs parent to their hub (breadcrumbs go 4 deep; URLs stay ≤3 segments at /industries/real-estate/<slug>).

Tools & resources the destination layer — free + optional-email report

Tools are fully usable without signup; email is optional for the PDF report (warm-lead capture). Resources are lead magnets: page + email-gated download. Every commercial page embeds one relevant tool/resource CTA.

Supporting content blog · comparisons · glossary

How link equity flows silo rules — v2 adds the audience, tools/resources & data axes

Pillar ⇄ spokesPillar card-grids to all 8 spokes; spokes link back up.pillar ⇄ spoke ×8
Audience axisHubs link to drill-downs + spokes with persona anchors; every persona page links back to its hub.for-builders ⇄ launch / wd-for-builders / spokes
Services matrixIndustry spoke ⇄ its /services hub; compounds per vertical.…/real-estate/seo ⇄ /services/seo
Tools/resources axisEvery commercial page embeds 1 tool/resource CTA; tools link to their matching spoke.spoke → tool → spoke (value→trust→lead)
Blog → commercialEvery post → pillar + ≥1 spoke, commercial anchors; spokes cite posts back.post ⇄ spoke
Data axisAny page quoting a number cites the stats post / benchmark report.* → /resources/state-of-…

Phase 3 systems authority is a process, not a page list

question-bank coverage: every one of ~115 mined questions answered on-site annual benchmark report cycle (original campaign data) quarterly commercial-page refresh (dateModified freshness) city pages with unique local proof — no thin doorways AI generator tools on the AI worker vertical #2 gate opens (healthcare / education / D2C / hospitality)