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For builders & developers · India

Sell out projects, phase by phase.

One marketing system from pre-launch to possession — project website, Meta & Google ads, AI films and WhatsApp follow-up — matched to where your project is, and measured in site visits and bookings.

Residential Commercial Townships Plotted
Project phase planMarketing, drawn to the build
SHEET1 OF 1
Pre-launch
Waitlist
Launch
Site visits
Sustenance
CPL reset
Possession
Referrals
T-18 MONTHSHANDOVER
DWG: PHASE-PLANREV: BSCALE: 1 PROJECT
ON THIS PAGE — 01 The problem02 The phase playbook03 Services 04 Proof05 Tools06 FAQ
The direct answer

What does a marketing agency do for a builder? It fills your site-visit calendar and keeps it full from pre-launch to possession. We run the project website, Meta and Google ads, AI films and WhatsApp follow-up — matched to your project's phase, and accountable for site visits and bookings.

A project isn't one campaign — it's four. The buyer who joins a waitlist at T-12 months is not the buyer comparing possession dates in month 14. That's why this page is organised around the phase playbook, not a services menu — though the services builders actually buy are below too.

01
01 — The problem

Three ways projects bleed budget.

You've likely seen at least one of these on your last project. None of them is a budget problem — all three are system problems.

Pain / 01 — Launch fatigue

The launch worked. Month 4 didn't.

Your launch creatives pulled ₹700 site visits in month 1. By month 4 the same ads cost ₹1,400 — the audience has seen them all, and nobody is making new ones. Cost per site visit climbs while everyone blames the market.

PAIN-01CREATIVE, NOT BUDGET
Pain / 02 — CP dependence

Channel partners close — at 2–4% a flat.

CPs are excellent closers and expensive lead sources. When they bring 80% of your bookings, they effectively set your margins. The fix isn't dropping them — it's owning enough of your own site-visit flow that they stop being the only tap.

PAIN-02MARGIN LEAK
Pain / 03 — Stale sustenance

The last 30% sells the slowest.

Phase one sold itself. Now the launch agency has moved on, the ads haven't changed since the hoarding went up, and the unsold inventory pays interest every month it sits. Sustenance needs its own campaign — most projects never get one.

PAIN-03INVENTORY × INTEREST
02
02 — The phase playbook

One project, four different campaigns.

Most agencies run the launch plan for 18 months. The market moves on; the plan should too. Here's what we run in each phase — and what each phase is measured in.

1

Pre-launch

T-18 to T-3 months
  • Teaser microsite + RERA-ready landing page, live early
  • Waitlist Meta campaigns to warm the micro-market
  • AI render films — before the sample flat exists
Measured in: waitlist sign-ups · CPL
PH-01WARM-UP
2

Launch

T-3 to M+3
  • Full funnel: Meta + Google + WhatsApp follow-up
  • ~20 creative variants per channel, swapped weekly
  • Site-visit tracking from first click to walk-in
Measured in: site visits · cost per visit
PH-02PEAK SPEND
3

Sustenance

M+3 until ~80% sold
  • Creative refresh cycles before CPL climbs
  • Retargeting pools built from launch traffic
  • Price-bracket campaigns for slow configurations
Measured in: CPL reset · bookings
PH-03THE LONG MIDDLE
4

Possession

Fit-out to handover
  • Referral campaigns to your existing buyers
  • NRI and investor pushes on final inventory
  • Reviews & reputation — ahead of your next launch
Measured in: referrals · sold-out date
PH-04LAST MILE
this is the sheet we draft for your project in 48 hours — with ₹ budgets per phase
03
03 — Services for builders

Six services. One team. One number that matters.

Each one runs standalone or inside a phase plan — and every one of them reports cost per site visit, not clicks.

04
04 — Proof

Numbers from builder projects.

No awards on this page. Just campaign numbers, with context and timeframes.

40%Of phase one pre-sold before the sample flat was ready
TOWNSHIPHYDERABAD
38%Avg. drop in cost per site visit on our ad retainers
Q1Q3
CREATISOUL · MEASURED & DELIVERED · EST 2024 · RESULTS VERIFIED
Case study · Developer-broker, India

Global Constructions & Realtors

A developer-broker selling its own projects and resale stock — rebuilt end to end: custom property portal, owner-managed listings, unified lead capture into one pipeline.

3.1×More enquiries per month
0.9sPage load · CWV all green

“The AI films stopped the scroll. We pre-sold 40% of phase one before the sample flat was ready.”

Sales DirectorTownship project, Hyderabad
05
05 — Free tools for builders

Run the numbers before you call anyone.

You should be able to sanity-check a marketing budget without sitting through a pitch. These do that.

the same sheets we use internally — no email gate, no follow-up calls
06
06 — Questions builders ask

Frequently asked questions

When should we start marketing before launch?
Honest answer: start the digital waitlist 6–12 months before launch (T-12 to T-6). The project website should go up even earlier — as soon as RERA registration and renders exist. Earlier than T-12, paid spend mostly warms an audience that forgets; full funnels switch on around T-3.
How much should a project budget for marketing?
Typically 1–2% of project GDV across the full sales arc. For a ₹100Cr project, that's ₹1–2Cr total, weighted toward launch — a common split is 15% pre-launch, 45% launch, 30% sustenance, 10% possession. Your phase plan comes with the exact ₹ numbers for your project.
Can digital replace channel partners?
No — and anyone who says yes hasn't sold a project. CPs close; digital fills the site-visit calendar they close from and cuts your blended cost per booking. Most projects we run rebalance from roughly 80/20 CP-led toward 50/50 — that difference is margin you keep.
Do AI walkthrough films work for unbuilt projects?
That's where they work best. Buyers can't visit a tower that doesn't exist; a 14-second AI film from your renders lets them walk it on Instagram. One Hyderabad township pre-sold 40% of phase one this way — before the sample flat was ready.
What does a launch campaign cost?
₹50,000–₹2,00,000 per month per channel, plus ad spend. A typical launch runs 2–3 channels for 4–6 months — ₹8L–₹25L in fees plus ₹15L–₹60L in spend, depending on city and inventory. The full rate card is on the pricing page; no “contact us for pricing” games.
Will you coordinate with our existing CP network?
Yes. CP events and digital campaigns run off the same launch calendar, so site visits don't double-book and attribution stays honest — you see exactly which bookings came from where, every month.

Launching a project? Get the phase plan in 48 hours.

A 30-minute call about your project — micro-market, inventory, stage — then a written phase plan: channels, ₹ budgets per phase, creative direction and the site-visit numbers we'd commit to. Free, and yours to keep either way.

Get your phase plan

One written plan, by humans who've sold inventory. No spam.

Usually answered the same business day.
FORM-01LEAD → CRM · SAME DAY