Custom-engineered websites for the built world — real estate, construction, interiors — that rank in Google and AI answers, and convert the visitors they earn into leads. Websites moves from spoke to flagship; SEO grows an AEO wing; a new Lead Journey System pillar names what happens after the click; Project Visualization steps down from wedge to capability. Below: the nav model, every pillar's cluster, and exactly what moves from the shipped v5.
Same hub-and-spoke model as v5 — the order flips. Websites leads, SEO grows an AEO wing, a new Lead Journey System names the post-click product, and Project Visualization steps down. Chips mark what changed, not build phase.
The new wedge — custom-engineered websites for builders, brokers, contractors and interior designers. Project Visualization folds in as a capability, not the headline.
The named product for what happens after the click — capture, pipeline, notifications and follow-up, run as one system instead of four bolt-ons.
Out-rank the portals in Google — and now show up inside AI answers. AEO graduates from a spoke to a featured capability.
Amplification framing — paid search booking site visits on top of a site that already ranks organically. We run it, managed.
Amplification framing — scroll-stopping ads for the website + SEO engine to convert, not a stand-alone play. Meta = you run the ads.
The old wedge, now an add-on. Same 5 films live at the same URLs — no redirects — just no longer the front door.
Re-aimed around the new lead: a websites + SEO-led builder bundle — the site, AEO, the Lead Journey System, Google Ads and (optionally) a film — run as one managed project. Was the AI-visualization bundle in v5; the pieces are the same, the order they're sold in flips.
v5 was full-service and audience-led; v6 narrows the wedge to websites + SEO/AEO and widens the audience from real estate alone to the built world. Nothing gets deleted — routes fold or re-aim.
Two new audiences, one new spoke, one new named product pillar — none of these existed in v5.
Roughly a dozen pages keep their address but get reframed copy — Websites becomes the headline, AEO gets elevated, and the audience hubs widen past real estate.
The only structural moves this round: the old flagship becomes a capability, and channel-partners gets the name buyers actually search for.
/services/project-visualizationflagship → capability · same URL, no redirect/realtors308/channel-partners → /realtors.
Home rebuilds around the direct-answer + proof pattern AEO rewards — the GCR case numbers do double duty as social proof for humans and machine-readable answer content for AI crawlers.